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25 April 2015

WHITE SQUARE ANNOUNCED THE WINNERS!

Gala Award ceremony of the winners of the Festival was held on the 25th of April. The competition consisted of 1038 entries, in 13 contests, 122 nominations, from 13 countries of the CIS and Europe. The entries were evaluated by five international jury categories. The judging was based on world-spread international standards. White Square awards are included into creative ratings of Association of Advertising Organizations of Belarus, Association of Communication Agencies of Russia, All-Ukrainian Advertising Coalition, AdAsia.       

So here are the results!  

 

Creative agency of VII White SquareInstinct Russia that collected maximum points and awards at the Festival.

Creative Belarusian agency of the FestivalAIDA Pioneer.

 

GRAND-PRIX

D6-15 entry «Daily Experiment», agency Saatchi & Saatchi, UKRAINE  

 

Television Advertising

Т1 FOODSTUFFS

3 place

T1-05 entry «Birdhouses», agency LLC saatchi&Saatchi, RUSSIA

 

T3 ALCOHOLIC AND LOW-ALCOHOL DRINKS, BEER

3 place

T3-01 entry «Khlibnyi Dar. For those who turn the Earth», agency Kinograf, UKRAINE

                                     

Т4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION

2 place

T4-02 entry «Olya! Wake up!», agency Instinct, RUSSIA

 

Т7 BANKING, FINANCIAL and INSURANCE SERVICES, CONSTRUCTION AND REAL ESTATE

Short list

T7-01-02 entry «Up Kvartal. Landlord», agency Voskhod, RUSSIA

3 place

T7-01-01 entry « Up Kvartal. Father», agency Voskhod, RUSSIA

 

T11 CORPORATE, IMAGE ADVERTISING advertising of a company itself, not of its products and services

Short list

T11-05-02 entry «Air balloon», agency Instinct, RUSSIA

 

Т12 MEANS and SERVICES of COMMUNICATION

3 place          

T12-02-02 entry «Motive 4G. Grandma», agency Voskhod, RUSSIA

 

Т13 PROMOTION of TV-casts and films, screen savers and announcements

Short list

T13-05-01 entry «How far would your friends go for you?», agency GForce Grey, KAZAKHSTAN

2 place

T13-01 entry «The Wall», agency TV-channel "Inter", UKRAINE

                                                                                                                               

Т14 INTERNET-VIDEO for any product categories

3 place

T14-04 entry «Borjomi Piano», agency Banda Agency, UKRAINE

 

 

Print

P1 FOODSTUFFS

Short list

P1-07-01,02,03 series «SNK_TWX_BNTY», agency BBDO Ukraine, UKRAINE

 

P4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION

Short list

P4-01-01,02 series «Fallen Painting Cans», agency TBWA\Central Asia & Caucasus, KAZAKHSTAN

P4-06 entry «Clear Wishes», agency Saatchi & Saatchi, UKRAINE

 

P5 BEAUTY and HEALTH

3 place

P5-02-01,02 series «Normobact L», agency Openeyes DDB, KAZAKHSTAN

           

P8 CONSUMER SERVICES, RETAIL supermarkets, shops, restaurants, cafes, dry-cleaners, etc.

Short list

P8-04-02 entry «Summer. Trees.» from series «Summer.», agency GALAGAN, UKRAINE

3 place

P8-09-01,02,03 series «Still the best search engine for major questions», agency NEW! Creative Agency, LITHUANIA

2 place

P8-04-01,03 entries «Summer. Birds» and «Summer. Sea.» from series «Summer.», agency GALAGAN, UKRAINE

                                                                             

P9 ADVERTISING of ADVERTISING AGENCIES and MASS MEDIA

3 place

P9-01-01,02,03 series «Oneword news», agency Leo Burnett Ukraine, UKRAINE

           

P10 TOURISM And TRAVELLING, ENTERTAINMENT, CULTURE And SPORTS

Short list

P10-02-01,02,03 series «The Power of Words», agency TWIGA Idea, UKRAINE

2 place

P10-03-01,02 series «One-Two-Three», agency GEOMETRY GLOBAL, UKRAINE

P10-07-01,02 series «Speak Well», agency Provid, UKRAINE    

 

P11 CORPORATE/IMAGE ADVERTISING advertising of a company, not of its products and services

Short list

P11-02 entry «ADCЁ party», agency Voskhod, RUSSIA

 

 

Graphic And Communication Design

D1 SIGN/LOGO

Short list

D1-23 entry «ALI CHOCOLATERIE», agency New! Creative Agency, LITHUANIA

D1-29 entry «Vysota», agency AIDA Pioneer Group, BELARUS

D1-35 entry «Alvie Memory», agency Friends Moscow, RUSSIA

1 place

D1-33 entry «Vilnius Comedy Fest», agency Not Perfect I Y&R Vilnius, LITHUANIA

 

D3 CORPORATE IDENTITY

Short list

D3-32 entry «Plus Baby Help: identity that turns bad into good», agency Depot WPF, RUSSIA

3 place

D3-29 entry «Connected Production Identity», agency Fastway, RUSSIA

D3-36 entry «EYE-TRACKING IDENTITY», agency Depot WPF, RUSSIA

 

D4 BRAND CORPORATE IDENTITY

Short list

D4-05 entry «Issma», agency Science, RUSSIA

 

D6 CALENDAR

Short list

D6-11 entry «Derevo Zhelaniy (Wish Tree)», company JSC "Alfa-Bank", BELARUS

1 place

D6-15 entry «Daily Experiment», agency Saatchi & Saatchi, UKRAINE

 

D9 DESIGN OF EXHIBITION STANDS, ADVERTISING CONSTRUCTIONS, roof installations, gas stations design, building facades, signboards, etc.

3 place

D9-05 entry «Happy With Any Help», agency Talan Group, UKRAINE

 

D10 POS-MATERIALS DESIGN OF PLACES OF SALES, MERCHANDISING ITEMS, T-SHIRTS DESIGN

Short list

D10-02 entry «GIANT DISPENSER», agency ICON, RUSSIA

 

D11 PROMOTIONAL SOUVENIRS AND BUSINESS GIFTS

Short list

D11-05 entry «Daily Experiment», agency Saatchi & Saatchi, UKRAINE

1 place

D11-14 entry «EYE-TRACKINGPACKAGING», agency Depot WPF, RUSSIA

 

D12 ONLINE DIGITAL DESIGN:  design of electronic document management systems, BI-systems, corporate portals, infrastructure solutions, individual software etc.

Short list

D12-03 entry «Witty Toy Real Time Headache Prevention Web Service», agency ISD Group, UKRAINE

 

 

Label/Package

Short list

L1 LABEL/PACKAGE of FOODSRTUFFS

L1-12 entry «Ingro», agency Otvetdesign, RUSSIA

L1-13 entry «Putevie», agency PUNK YOU BRANDS, RUSSIA

L1-14 entry «WOK-boxes for Kung-Fu Kitchen restaurant», agency Terminal design, RUSSIA

L1-16 entry «Packaging «MISTRAL», agency DDVB, RUSSIA

3 place

L1-24 entry «DELIVERY OF MEAT AND EMOTIONS», agency Depot WPF, RUSSIA

L1-28 entry «Masters of Bakery | Gift Set of Bakery Spices», agency Tough Slate Design, UKRAINE

L1-32 entry «Water Baikal», Tomatdesign, RUSSIA

2 place

L1-07 entry «Krasnogorye», agency Science, RUSSIA

L1-26 работа «PLAN «B», агентство Depot WPF, РОССИЯ

 

L2 LABEL/PACKAGE of ALCOHOLIC DRINKS, BEER

Short list

L2-09 entry «Ural's Custom Brewery», agency Voskhod, RUSSIA

1 place

L2-08 entry «The Power of Unity», agency Adventa LOWE, UKRAINE

 

 

Outdoor Advertising

N1 FOODSTUFFS

1 place

N1-01-01,02,03 series «SNK_TWX_BNTY», agency BBDO Ukraine, UKRAINE

 

N8 CONSUMER SERVICES, RETAIL supermarkets, shops, restaurants, cafes, dry-cleaners, etc

Short list

N8-04 entry «Found in translation», agency Red Pepper, RUSSIA

3 place

N8-06-01,02,03 series «Still the best search engine for major questions», agency NEW! Creative Agency, LITHUANIA

N10 TOURISM and TRAVELLING, ENTERTAINMENT, CULTURE and SPORTS

3 place

N10-04-01,02 series «One-Two-Three», agency GEOMETRY GLOBAL, UKRAINE

D3-35 entry «POST-POSTER», agency Depot WPF, RUSSIA

 

 

Radio Advertising

R2 ALL TYPES OF NON-FOOD PRODUCTS

Short list

R2-02 entry «Put together», agency AIDA Pioneer Group, BELARUS

 

R3 SERVICES

3 place

R3-03-01,02 series «Innovative Insurance Solutions», agency Voskhod, RUSSIA

R3-07 entry «Horse», agency SUP, BELARUS

2 place

R3-01 entry «Pharmacy», agency Red Pepper, RUSSIA

 

R4 CORPORATE, IMAGE ADVERTISING

3 place

R4-04 entry «A passion», agency Creative Agency BezNebes, RUSSIA

 

R7 EXTRAORDINARY USE OF FM-CHANNELS

3 place

R7-01 entry «Sneeze attack», agency Red Pepper, RUSSIA

 

Special prize for the national colorit

R3-01 entry «Pharmacy», agency Red Pepper, RUSSIA

 

 

Interactive Advertising

I1 COMMERCIAL SITES (commercial and promotional websites)

Short list

I1-14 entry «Oleg Chulakov Studio's Website», agency Oleg Chulakov Studio, RUSSIA

I1-15 entry «mccann.ru», agency McCann Moscow, RUSSIA

3 place

I1-01 entry «Kobzar KS», agency Ebola Communications/AGAMA Digital Group, UKRAINE

I1-12 entry «Real Ukrainians», agency Smartica/Skykillers, UKRAINE

2 place

I1-28 entry «ONE DOLLAR LESSON», agency WRONG Digital / GREY Moscow, LATVIA

1 place

I1-08 entry «Witty Toy Real Time Headache Prevention Web Service», agency ISD Group, UKRAINE

 

I2 NON-COMMERCIAL SITES: cultural, social, political, environmental, entertainment, etc.

Short list

I2-12 entry «WILDTATTOO», agency Friends Moscow, RUSSIA

2 place

I2-02 entry «Blossomtype», agency Zero Interactive Agency, RUSSIA

I2-03 entry «Words can save», agency Hungry Boys, RUSSIA

I2-06 entry «Norilskfilm», agency ONY Agency & SROK Telecompany, RUSSIA

I5 VIRTUAL PROMOTIONAL TOOLS (cards etc.)

Short list

I5-06 entry «How Kilkenny in pubs helped to scare friends on Facebook», agency PROVID, UKRAINE

 

I6 ONLINE AND MOBILE GAMES (online-games created to promote the brand)

3 place

I6-02 entry «Google Quest “Mummiy Troll 2.0”», agency Friends Moscow, RUSSIA

 

I7 MOBILE APPLICATIONS AND OTHER SOLUTIONS

3 place

I7-03 entry «Hasbro Games Party Saver», agency Marvelous, RUSSIA

2 place

I7-05 entry «WWF Tiger Challenge», agency Hungry Boys, RUSSIA

 

I8 INTERNET VIDEO

Short list

I8-02 entry «DRY MOUTH PROBLEM», agency ICON, RUSSIA

I8-08 entry «More cheese!», agency Media Instinct, RUSSIA

3 place

I8-01 entry «Try not to try», agency Red Pepper/VGNC, RUSSIA

1 place

I8-03 entry «Words can save», agency Hungry Boys, RUSSIA

 

I9 ONLINE CAMPAIGNS USING SEVERAL TOOLS

1 place

I2-04 entry «Dog Dating: Date to save dogs», agency LLC Grape, RUSSIA

 

I10 VIRUS CAMPAIGNS

3 place

I10-05 entry «WILDTATTOO», agency Friends Moscow, RUSSIA

I10-06 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA

 

I11 SOCIAL MEDIA CAMPAIGNS

3 place

I11-02 entry «LikefromLeo», agency Marvelous, RUSSIA

2 place

I11-03 entry «Read My Lips», agency Hungry Boys, RUSSIA

I11-06 entry «Instagram Provocation», agency BBDO Russia Group, RUSSIA

1 place

I11-09 entry «IKEA PS 2014», agency Instinct, RUSSIA

 

I12 DIGITAL ORIENTED INTEGRATED CAMPAIGNS

Short list

I12-10 entry «Google Quest “Mummiy Troll 2.0”«, agency Friends Moscow, RUSSIA

 

I13 OTHER INTERACTIVE MEANS OF COMMUNICATION (all that is not included into previous nominations)

3 place

I13-04 entry «Experiment 4G», agency BBDO Russia Group, RUSSIA

 

Special prize

I1-28 entry «ONE DOLLAR LESSON», agency WRONG Digital / GREY Moscow, LATVIA

 

 

Media Projects

M1 MEDIA SOLUTIONS FOR TV ADVERTISING

3 place

M1-03 entry «The fastest dumplings», agency Voskhod, RUSSIA

 

M3 MEDIA SOLUTIONS FOR INTERNET including social networks

Short list

M1-09 entry «NicNac's coubs», agency Voskhod, RUSSIA

3 place

M3-02 entry «Try not to try», agency Red Pepper/VGNC, RUSSIA

M3-05 entry «Instagram Provocation», agency BBDO Russia Group, RUSSIA

M3-07 entry «IKEA PS 2014», agency Instinct, RUSSIA

 

M5 MEDIA SOLUTIONS FOR OUTDOOR ADVERTISING

3 place

M5-05 entry «Helping by Advertising», agency MOST Creative Club, RUSSIA

 

M6 MEDIA SOLUTIONS FOR INDOOR (posters, stands, neon signboards, scenery, etc.)

Short list

M6-02 entry «The Kindest Advertising Poster», agency Geometry Global, UKRAINE

 

M8 SPECIAL EVENTS, SPONSORSHIP, ACTIONS

2 place

М8-06 entry «AXE Black Eclipse», agency RCG, RUSSIA

 

M9 ALTERNATIVE, NEW AND AMBIENT MEDIA

Short list

M9-09 entry «HIGHLEVEL THIRSTQUENCHING», agency ICON, RUSSIA

2 place

M9-08 entry «Experiment 4G», agency BBDO Russia Group, RUSSIA

1 place

M9-06 entry «Borjomi Piano», agency Banda Agency, UKRAINE

M9-11 entry «To Delay Means To Kill», agency TWIGA, RUSSIA

 

M10 INTEGRATED MEDIA SOLUTIONS

3 place

M10-05 entry «Russian Hockey Heroes», agency MOST Creative Club, RUSSIA

 

M11 HITTING THE TARGET AUDIENCE

Short list

M11-06 entry «Hasbro Games Party Saver», agency Marvelous, RUSSIA

M11-11 entry «Sitauris Lesson», agency AIDA Pioneer Group, BELARUS

3 place

M11-08 entry «XXX Date», agency Smartica/Skykillers, UKRAINE

M11-12 entry «Helping by Advertising», agency MOST Creative Club, RUSSIA

M11-15 entry «Try not to Try», agency Red Pepper/VGNC, RUSSIA

 

M12 GUERRILLA MARKETING

Short list

M12-04 entry «The Perfect Shtorm», agency International advertising group of companies RCG, RUSSIA

 

 

BTL, PR AND DM-Projects

B2 EVENT-ACTIVITIES AND SPONSORSHIP OF EVENTS EVENT-MARKETING, CELEBRATIONS, CONFERENCES, ETC.

2 place

B2-10 entry «AXE Black Eclipse», agency RCG, RUSSIA

1 place

B2-09 entry «Love cinema», agency Instinct, RUSSIA

 

B3 INTEGRATED BTL CAMPAIGNS

3 place

B3-04 entry «To Delay Means To Kill», agency TWIGA, RUSSIA

 

B4 LOW-BUDGET BTL PROJECTS

Short list

B4-06 entry «Borjomi Piano», agency Banda Agency, UKRAINE

B4-08 entry «Happy With Any Help», agency Talan Group, UKRAINE

3 place

B4-02 entry «Visual T-shirts», agency PRKVADRAT, BELARUS

 

B5 B2B PROJECTS

3 place

B5-01 entry «Visual T-shirts», agency PRKVADRAT, BELARUS

2 place

B5-03 entry «AdMade», agency Voskhod, RUSSIA

B5-06 entry «Helping by Advertising», agency MOST Creative Club, RUSSIA

 

B6 SOCIALLY-ORIENTED PROJECTS

Short list

B6-10 entry «Sitauris Lesson», agency AIDA Pioneer Group, BELARUS

B6-17 entry «WILDTATTOO», agency Friends Moscow, RUSSIA

2 place

B6-03 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA

1 place

B6-02 entry «The life-saving cable», agency Young & Rubicam FMS, RUSSIA

B6-15 entry «To Delay Means To Kill», agency TWIGA, RUSSIA

 

B8 PR PROJECTS

Short list

B8-06 entry «LikefromLeo», agency Marvelous, RUSSIA

B8-17 entry «Love cinema», agency Instinct, RUSSIA

3 place

B8-11 entry «Antonio Banderas, bank manager», agency GForce Grey, KAZAKHSTAN

2 place

B8-12 entry «Friend for Friend», agency e:mg, RUSSIA

B8-13 entry «To Delay Means To Kill», agency TWIGA, RUSSIA

 

B10 INTERNET PR CAMPAIGN

Short list

B10-02 entry «WWF Tiger Challenge», agency Hungry Boys, RUSSIA

B10-11 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA

3 place

B10-03 entry «Blind Test Drive», agency Dr.JUNG, RUSSIA

B10-06 entry «Instagram Provocation», agency BBDO Russia Group, RUSSIA

 

B11 INTEGRATED PR CAMPAIGNS

Short list

B11-01 entry «The Guide», agency BBDO Ukraine, UKRAINE

 

B12 DIRECT MARKETING PROJECTS PROJECTS IMPLEMENTED WITH THE USE OF DM TOOLS

Short list

B12-07 entry «Bobropediya», agency Great Advertising Group, RUSSIA

3 place

B8-16 entry «KVARTIROVEDENIE», agency Instinct, RUSSIA

 

 

Advertising Campaigns

K1 INTEGRATED ADVERTISING CAMPAIGNS consisting of 2 or more different advertising or marketing means of communication: TV, print, radio etc.

2 place

K1-02 entry «The Guide», agency BBDO Ukraine, UKRAINE

K1-06 entry «Unity T-shirt», agency PJSC Inter TV Channel, UKRAINE

1 place

K1-24 entry «IKEA. Wake up love», agency Instinct, RUSSIA

 

K2 ADVERTISING SERIES: advertising campaign of 3 or more elements of some particular direct advertising communication (TV, print, posters, radio etc.)

Short list

K2-03 entry «Found in translation», agency Red Pepper, RUSSIA

 

K3 ADVERTISING CAMPAIGNS WITH ONE PREDOMINANT COMMUNICATION CHANNEL: TV, Internet, print etc.

3 place

K3-06 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA

2 place

K3-03 entry «Borjomi Piano», agency Banda Agency, UKRAINE

 

K4 ADVERTISING CAMPAIGNS USING DIGITAL TOOLS

Short list

K4-13 entry «Google Quest «Mummiy Troll 2.0», agency Friends Moscow, RUSSIA

3 place

K4-06 entry «Football without wives», agency Grape, R&I (part of RCG), RUSSIA

 

K5 LOW-BUDJET ADVERTISING CAMPAIGNS

Short list

K5-01 entry «AdMade», agency Voskhod, RUSSIA

K5-05 entry «Dronevertising for Wokker», agency Hungry Boys, RUSSIA

1 place

K5-09 entry «Friend for Friend», agency e:mg, RUSSIA

 

К6 CHARITABLE, NON-PROFIT PROJECTS

Short list

K6-05 entry «Try not to try», agency Red Pepper/ VGNC, RUSSIA

2 place

K6-01 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA

K6-09 entry «Friend for Friend», agency e:mg, RUSSIA

1 place

K6-02 entry «The life-saving cable», agency Young & Rubicam FMS, RUSSIA

K6-10 entry «To Delay Means To Kill», agency TWIGA, RUSSIA

 

К7 CAMPAIGNS LAUNCHING THE BRAND/PRODUCT ON MARKET

3 place

K7-05 entry «AXE Black Eclipse», agency RCG, RUSSIA

K8 IMAGE CAMPAIGNS INCREASING THE RECOGNITION OF BRAND/TRADE MARK

3 place

K8-01 entry «Milk which is already finished», agency Red Pepper, RUSSIA

K8-07 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA

K8-08 entry «Heineken Dream Island», agency Publicis Italy, ITALY

 

 

Marketing Effectiveness

E2 DM PROJECTS

Short list

E2-06 entry «Grandma-collector», agency International advertising group of companies RCG, RUSSIA

 

E3 PR PROJECTS

Short list

E3-01 entry «The life-saving cable», agency Young & Rubciam FMS, RUSSIA

 

E5 ADVERTISING CAMPAIGNS

Short list

E1-01 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA

2 place

E5-19 entry «IKEA. Wake up love», agency Instinct, RUSSIA

1 place

E5-03 entry «The Guide», agency BBDO Ukraine, UKRAINE

 

 

Innovations

A1 INNOVATIVE SOLUTIONS IN MARKETING AND ADVERTISING

Short list

A1-01 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA

3 place

A1-07 entry «WWF Tiger Challenge», agency Hungry Boys, RUSSIA

1 place

A1-16 entry «IKEA PS 2014», agency Instinct, RUSSIA

 

 

Social Advertising

S1 PRINT

Short list

S1-04-02 entry «Powder», agency GEOMETRY GLOBA, UKRAINE

S1-12 entry «Politics», agency Saatchi & Saatchi, UKRAINE

 

S2 VIDEO

Short list

S2-13 entry «Oi Moroz Moroz», agency Great Advertising Group, RUSSIA

3 place

S2-14 entry «Each of Us», agency Banda Agency, UKRAINE

 

S3 RADIO

Short list

S3-01-01 entry «Grandmother-Pirat», agency ANYBODYHOME!, RUSSIA

 

S4 SOCIALLY-ORIENTED PROJECTS

Short list

S4-09 entry «Try not to try», agency Red Pepper/ VGNC, RUSSIA

S4-10 entry «Rada 2014», agency RAM 360, UKRAINE

S4-20 entry «Dog Dating: Date to save dogs», agency LLC Grape, RUSSIA

S4-33 entry «To delay means to kill», agency TWIGA, RUSSIA

S4-36 entry «Never forget drunken bathers», agency TDI Group Russia, RUSSIA

S4-38 entry «WILDTATTOO», agency Friends Moscow, RUSSIA

3 place

S4-02 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA

S4-27 entry «Happy With Any Help», agency Talan Group, UKRAINE

2 place

S4-03 entry «The life-saving cable», agency Young & Rubicam FMS, RUSSIA

1 place

S4-18 entry «LikefromLeo», agency Marvelous, RUSSIA

 

Special prize

S4-43 entry «Grandma-collector», agency International advertising group of companies RCG, RUSSIA

 

 

Prize of Mass Media

T14-06 entry «Yandex.Direct New Year campaign», agency Fastway, RUSSIA

P3-01 entry «Illuminator», agency AIDA Pioneer Group, BELARUS

T9-03 entry «Horse», agency SUP, BELARUS

 

We congratulate the winners! See you next year!