News
25 April 2015
WHITE SQUARE ANNOUNCED THE WINNERS!Gala Award ceremony of the winners of the Festival was held on the 25th of April. The competition consisted of 1038 entries, in 13 contests, 122 nominations, from 13 countries of the CIS and Europe. The entries were evaluated by five international jury categories. The judging was based on world-spread international standards. White Square awards are included into creative ratings of Association of Advertising Organizations of Belarus, Association of Communication Agencies of Russia, All-Ukrainian Advertising Coalition, AdAsia.
So here are the results!
Creative agency of VII White Square – Instinct Russia that collected maximum points and awards at the Festival.
Creative Belarusian agency of the Festival – AIDA Pioneer.
GRAND-PRIX
D6-15 entry «Daily Experiment», agency Saatchi & Saatchi, UKRAINE
Television Advertising
Т1 FOODSTUFFS
3 place
T1-05 entry «Birdhouses», agency LLC saatchi&Saatchi, RUSSIA
T3 ALCOHOLIC AND LOW-ALCOHOL DRINKS, BEER
3 place
T3-01 entry «Khlibnyi Dar. For those who turn the Earth», agency Kinograf, UKRAINE
Т4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION
2 place
T4-02 entry «Olya! Wake up!», agency Instinct, RUSSIA
Т7 BANKING, FINANCIAL and INSURANCE SERVICES, CONSTRUCTION AND REAL ESTATE
Short list
T7-01-02 entry «Up Kvartal. Landlord», agency Voskhod, RUSSIA
3 place
T7-01-01 entry « Up Kvartal. Father», agency Voskhod, RUSSIA
T11 CORPORATE, IMAGE ADVERTISING advertising of a company itself, not of its products and services
Short list
T11-05-02 entry «Air balloon», agency Instinct, RUSSIA
Т12 MEANS and SERVICES of COMMUNICATION
3 place
T12-02-02 entry «Motive 4G. Grandma», agency Voskhod, RUSSIA
Т13 PROMOTION of TV-casts and films, screen savers and announcements
Short list
T13-05-01 entry «How far would your friends go for you?», agency GForce Grey, KAZAKHSTAN
2 place
T13-01 entry «The Wall», agency TV-channel "Inter", UKRAINE
Т14 INTERNET-VIDEO for any product categories
3 place
T14-04 entry «Borjomi Piano», agency Banda Agency, UKRAINE
P1 FOODSTUFFS
Short list
P1-07-01,02,03 series «SNK_TWX_BNTY», agency BBDO Ukraine, UKRAINE
P4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION
Short list
P4-01-01,02 series «Fallen Painting Cans», agency TBWA\Central Asia & Caucasus, KAZAKHSTAN
P4-06 entry «Clear Wishes», agency Saatchi & Saatchi, UKRAINE
P5 BEAUTY and HEALTH
3 place
P5-02-01,02 series «Normobact L», agency Openeyes DDB, KAZAKHSTAN
P8 CONSUMER SERVICES, RETAIL supermarkets, shops, restaurants, cafes, dry-cleaners, etc.
Short list
P8-04-02 entry «Summer. Trees.» from series «Summer.», agency GALAGAN, UKRAINE
3 place
P8-09-01,02,03 series «Still the best search engine for major questions», agency NEW! Creative Agency, LITHUANIA
2 place
P8-04-01,03 entries «Summer. Birds» and «Summer. Sea.» from series «Summer.», agency GALAGAN, UKRAINE
P9 ADVERTISING of ADVERTISING AGENCIES and MASS MEDIA
3 place
P9-01-01,02,03 series «Oneword news», agency Leo Burnett Ukraine, UKRAINE
P10 TOURISM And TRAVELLING, ENTERTAINMENT, CULTURE And SPORTS
Short list
P10-02-01,02,03 series «The Power of Words», agency TWIGA Idea, UKRAINE
2 place
P10-03-01,02 series «One-Two-Three», agency GEOMETRY GLOBAL, UKRAINE
P10-07-01,02 series «Speak Well», agency Provid, UKRAINE
P11 CORPORATE/IMAGE ADVERTISING advertising of a company, not of its products and services
Short list
P11-02 entry «ADCЁ party», agency Voskhod, RUSSIA
Graphic And Communication Design
D1 SIGN/LOGO
Short list
D1-23 entry «ALI CHOCOLATERIE», agency New! Creative Agency, LITHUANIA
D1-29 entry «Vysota», agency AIDA Pioneer Group, BELARUS
D1-35 entry «Alvie Memory», agency Friends Moscow, RUSSIA
1 place
D1-33 entry «Vilnius Comedy Fest», agency Not Perfect I Y&R Vilnius, LITHUANIA
D3 CORPORATE IDENTITY
Short list
D3-32 entry «Plus Baby Help: identity that turns bad into good», agency Depot WPF, RUSSIA
3 place
D3-29 entry «Connected Production Identity», agency Fastway, RUSSIA
D3-36 entry «EYE-TRACKING IDENTITY», agency Depot WPF, RUSSIA
D4 BRAND CORPORATE IDENTITY
Short list
D4-05 entry «Issma», agency Science, RUSSIA
D6 CALENDAR
Short list
D6-11 entry «Derevo Zhelaniy (Wish Tree)», company JSC "Alfa-Bank", BELARUS
1 place
D6-15 entry «Daily Experiment», agency Saatchi & Saatchi, UKRAINE
D9 DESIGN OF EXHIBITION STANDS, ADVERTISING CONSTRUCTIONS, roof installations, gas stations design, building facades, signboards, etc.
3 place
D9-05 entry «Happy With Any Help», agency Talan Group, UKRAINE
D10 POS-MATERIALS DESIGN OF PLACES OF SALES, MERCHANDISING ITEMS, T-SHIRTS DESIGN
Short list
D10-02 entry «GIANT DISPENSER», agency ICON, RUSSIA
D11 PROMOTIONAL SOUVENIRS AND BUSINESS GIFTS
Short list
D11-05 entry «Daily Experiment», agency Saatchi & Saatchi, UKRAINE
1 place
D11-14 entry «EYE-TRACKINGPACKAGING», agency Depot WPF, RUSSIA
D12 ONLINE DIGITAL DESIGN: design of electronic document management systems, BI-systems, corporate portals, infrastructure solutions, individual software etc.
Short list
D12-03 entry «Witty Toy Real Time Headache Prevention Web Service», agency ISD Group, UKRAINE
Label/Package
Short list
L1 LABEL/PACKAGE of FOODSRTUFFS
L1-12 entry «Ingro», agency Otvetdesign, RUSSIA
L1-13 entry «Putevie», agency PUNK YOU BRANDS, RUSSIA
L1-14 entry «WOK-boxes for Kung-Fu Kitchen restaurant», agency Terminal design, RUSSIA
L1-16 entry «Packaging «MISTRAL», agency DDVB, RUSSIA
3 place
L1-24 entry «DELIVERY OF MEAT AND EMOTIONS», agency Depot WPF, RUSSIA
L1-28 entry «Masters of Bakery | Gift Set of Bakery Spices», agency Tough Slate Design, UKRAINE
L1-32 entry «Water Baikal», Tomatdesign, RUSSIA
2 place
L1-07 entry «Krasnogorye», agency Science, RUSSIA
L1-26 работа «PLAN «B», агентство Depot WPF, РОССИЯ
L2 LABEL/PACKAGE of ALCOHOLIC DRINKS, BEER
Short list
L2-09 entry «Ural's Custom Brewery», agency Voskhod, RUSSIA
1 place
L2-08 entry «The Power of Unity», agency Adventa LOWE, UKRAINE
Outdoor Advertising
N1 FOODSTUFFS
1 place
N1-01-01,02,03 series «SNK_TWX_BNTY», agency BBDO Ukraine, UKRAINE
N8 CONSUMER SERVICES, RETAIL supermarkets, shops, restaurants, cafes, dry-cleaners, etc
Short list
N8-04 entry «Found in translation», agency Red Pepper, RUSSIA
3 place
N8-06-01,02,03 series «Still the best search engine for major questions», agency NEW! Creative Agency, LITHUANIA
N10 TOURISM and TRAVELLING, ENTERTAINMENT, CULTURE and SPORTS
3 place
N10-04-01,02 series «One-Two-Three», agency GEOMETRY GLOBAL, UKRAINE
D3-35 entry «POST-POSTER», agency Depot WPF, RUSSIA
Radio Advertising
R2 ALL TYPES OF NON-FOOD PRODUCTS
Short list
R2-02 entry «Put together», agency AIDA Pioneer Group, BELARUS
R3 SERVICES
3 place
R3-03-01,02 series «Innovative Insurance Solutions», agency Voskhod, RUSSIA
R3-07 entry «Horse», agency SUP, BELARUS
2 place
R3-01 entry «Pharmacy», agency Red Pepper, RUSSIA
R4 CORPORATE, IMAGE ADVERTISING
3 place
R4-04 entry «A passion», agency Creative Agency BezNebes, RUSSIA
R7 EXTRAORDINARY USE OF FM-CHANNELS
3 place
R7-01 entry «Sneeze attack», agency Red Pepper, RUSSIA
Special prize for the national colorit
R3-01 entry «Pharmacy», agency Red Pepper, RUSSIA
Interactive Advertising
I1 COMMERCIAL SITES (commercial and promotional websites)
Short list
I1-14 entry «Oleg Chulakov Studio's Website», agency Oleg Chulakov Studio, RUSSIA
I1-15 entry «mccann.ru», agency McCann Moscow, RUSSIA
3 place
I1-01 entry «Kobzar KS», agency Ebola Communications/AGAMA Digital Group, UKRAINE
I1-12 entry «Real Ukrainians», agency Smartica/Skykillers, UKRAINE
2 place
I1-28 entry «ONE DOLLAR LESSON», agency WRONG Digital / GREY Moscow, LATVIA
1 place
I1-08 entry «Witty Toy Real Time Headache Prevention Web Service», agency ISD Group, UKRAINE
I2 NON-COMMERCIAL SITES: cultural, social, political, environmental, entertainment, etc.
Short list
I2-12 entry «WILDTATTOO», agency Friends Moscow, RUSSIA
2 place
I2-02 entry «Blossomtype», agency Zero Interactive Agency, RUSSIA
I2-03 entry «Words can save», agency Hungry Boys, RUSSIA
I2-06 entry «Norilskfilm», agency ONY Agency & SROK Telecompany, RUSSIA
I5 VIRTUAL PROMOTIONAL TOOLS (cards etc.)
Short list
I5-06 entry «How Kilkenny in pubs helped to scare friends on Facebook», agency PROVID, UKRAINE
I6 ONLINE AND MOBILE GAMES (online-games created to promote the brand)
3 place
I6-02 entry «Google Quest “Mummiy Troll 2.0”», agency Friends Moscow, RUSSIA
I7 MOBILE APPLICATIONS AND OTHER SOLUTIONS
3 place
I7-03 entry «Hasbro Games Party Saver», agency Marvelous, RUSSIA
2 place
I7-05 entry «WWF Tiger Challenge», agency Hungry Boys, RUSSIA
I8 INTERNET VIDEO
Short list
I8-02 entry «DRY MOUTH PROBLEM», agency ICON, RUSSIA
I8-08 entry «More cheese!», agency Media Instinct, RUSSIA
3 place
I8-01 entry «Try not to try», agency Red Pepper/VGNC, RUSSIA
1 place
I8-03 entry «Words can save», agency Hungry Boys, RUSSIA
I9 ONLINE CAMPAIGNS USING SEVERAL TOOLS
1 place
I2-04 entry «Dog Dating: Date to save dogs», agency LLC Grape, RUSSIA
I10 VIRUS CAMPAIGNS
3 place
I10-05 entry «WILDTATTOO», agency Friends Moscow, RUSSIA
I10-06 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA
I11 SOCIAL MEDIA CAMPAIGNS
3 place
I11-02 entry «LikefromLeo», agency Marvelous, RUSSIA
2 place
I11-03 entry «Read My Lips», agency Hungry Boys, RUSSIA
I11-06 entry «Instagram Provocation», agency BBDO Russia Group, RUSSIA
1 place
I11-09 entry «IKEA PS 2014», agency Instinct, RUSSIA
I12 DIGITAL ORIENTED INTEGRATED CAMPAIGNS
Short list
I12-10 entry «Google Quest “Mummiy Troll 2.0”«, agency Friends Moscow, RUSSIA
I13 OTHER INTERACTIVE MEANS OF COMMUNICATION (all that is not included into previous nominations)
3 place
I13-04 entry «Experiment 4G», agency BBDO Russia Group, RUSSIA
Special prize
I1-28 entry «ONE DOLLAR LESSON», agency WRONG Digital / GREY Moscow, LATVIA
Media Projects
M1 MEDIA SOLUTIONS FOR TV ADVERTISING
3 place
M1-03 entry «The fastest dumplings», agency Voskhod, RUSSIA
M3 MEDIA SOLUTIONS FOR INTERNET including social networks
Short list
M1-09 entry «NicNac's coubs», agency Voskhod, RUSSIA
3 place
M3-02 entry «Try not to try», agency Red Pepper/VGNC, RUSSIA
M3-05 entry «Instagram Provocation», agency BBDO Russia Group, RUSSIA
M3-07 entry «IKEA PS 2014», agency Instinct, RUSSIA
M5 MEDIA SOLUTIONS FOR OUTDOOR ADVERTISING
3 place
M5-05 entry «Helping by Advertising», agency MOST Creative Club, RUSSIA
M6 MEDIA SOLUTIONS FOR INDOOR (posters, stands, neon signboards, scenery, etc.)
Short list
M6-02 entry «The Kindest Advertising Poster», agency Geometry Global, UKRAINE
M8 SPECIAL EVENTS, SPONSORSHIP, ACTIONS
2 place
М8-06 entry «AXE Black Eclipse», agency RCG, RUSSIA
M9 ALTERNATIVE, NEW AND AMBIENT MEDIA
Short list
M9-09 entry «HIGHLEVEL THIRSTQUENCHING», agency ICON, RUSSIA
2 place
M9-08 entry «Experiment 4G», agency BBDO Russia Group, RUSSIA
1 place
M9-06 entry «Borjomi Piano», agency Banda Agency, UKRAINE
M9-11 entry «To Delay Means To Kill», agency TWIGA, RUSSIA
M10 INTEGRATED MEDIA SOLUTIONS
3 place
M10-05 entry «Russian Hockey Heroes», agency MOST Creative Club, RUSSIA
M11 HITTING THE TARGET AUDIENCE
Short list
M11-06 entry «Hasbro Games Party Saver», agency Marvelous, RUSSIA
M11-11 entry «Sitauris Lesson», agency AIDA Pioneer Group, BELARUS
3 place
M11-08 entry «XXX Date», agency Smartica/Skykillers, UKRAINE
M11-12 entry «Helping by Advertising», agency MOST Creative Club, RUSSIA
M11-15 entry «Try not to Try», agency Red Pepper/VGNC, RUSSIA
M12 GUERRILLA MARKETING
Short list
M12-04 entry «The Perfect Shtorm», agency International advertising group of companies RCG, RUSSIA
BTL, PR AND DM-Projects
B2 EVENT-ACTIVITIES AND SPONSORSHIP OF EVENTS EVENT-MARKETING, CELEBRATIONS, CONFERENCES, ETC.
2 place
B2-10 entry «AXE Black Eclipse», agency RCG, RUSSIA
1 place
B2-09 entry «Love cinema», agency Instinct, RUSSIA
B3 INTEGRATED BTL CAMPAIGNS
3 place
B3-04 entry «To Delay Means To Kill», agency TWIGA, RUSSIA
B4 LOW-BUDGET BTL PROJECTS
Short list
B4-06 entry «Borjomi Piano», agency Banda Agency, UKRAINE
B4-08 entry «Happy With Any Help», agency Talan Group, UKRAINE
3 place
B4-02 entry «Visual T-shirts», agency PRKVADRAT, BELARUS
B5 B2B PROJECTS
3 place
B5-01 entry «Visual T-shirts», agency PRKVADRAT, BELARUS
2 place
B5-03 entry «AdMade», agency Voskhod, RUSSIA
B5-06 entry «Helping by Advertising», agency MOST Creative Club, RUSSIA
B6 SOCIALLY-ORIENTED PROJECTS
Short list
B6-10 entry «Sitauris Lesson», agency AIDA Pioneer Group, BELARUS
B6-17 entry «WILDTATTOO», agency Friends Moscow, RUSSIA
2 place
B6-03 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA
1 place
B6-02 entry «The life-saving cable», agency Young & Rubicam FMS, RUSSIA
B6-15 entry «To Delay Means To Kill», agency TWIGA, RUSSIA
B8 PR PROJECTS
Short list
B8-06 entry «LikefromLeo», agency Marvelous, RUSSIA
B8-17 entry «Love cinema», agency Instinct, RUSSIA
3 place
B8-11 entry «Antonio Banderas, bank manager», agency GForce Grey, KAZAKHSTAN
2 place
B8-12 entry «Friend for Friend», agency e:mg, RUSSIA
B8-13 entry «To Delay Means To Kill», agency TWIGA, RUSSIA
B10 INTERNET PR CAMPAIGN
Short list
B10-02 entry «WWF Tiger Challenge», agency Hungry Boys, RUSSIA
B10-11 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA
3 place
B10-03 entry «Blind Test Drive», agency Dr.JUNG, RUSSIA
B10-06 entry «Instagram Provocation», agency BBDO Russia Group, RUSSIA
B11 INTEGRATED PR CAMPAIGNS
Short list
B11-01 entry «The Guide», agency BBDO Ukraine, UKRAINE
B12 DIRECT MARKETING PROJECTS PROJECTS IMPLEMENTED WITH THE USE OF DM TOOLS
Short list
B12-07 entry «Bobropediya», agency Great Advertising Group, RUSSIA
3 place
B8-16 entry «KVARTIROVEDENIE», agency Instinct, RUSSIA
Advertising Campaigns
K1 INTEGRATED ADVERTISING CAMPAIGNS consisting of 2 or more different advertising or marketing means of communication: TV, print, radio etc.
2 place
K1-02 entry «The Guide», agency BBDO Ukraine, UKRAINE
K1-06 entry «Unity T-shirt», agency PJSC Inter TV Channel, UKRAINE
1 place
K1-24 entry «IKEA. Wake up love», agency Instinct, RUSSIA
K2 ADVERTISING SERIES: advertising campaign of 3 or more elements of some particular direct advertising communication (TV, print, posters, radio etc.)
Short list
K2-03 entry «Found in translation», agency Red Pepper, RUSSIA
K3 ADVERTISING CAMPAIGNS WITH ONE PREDOMINANT COMMUNICATION CHANNEL: TV, Internet, print etc.
3 place
K3-06 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA
2 place
K3-03 entry «Borjomi Piano», agency Banda Agency, UKRAINE
K4 ADVERTISING CAMPAIGNS USING DIGITAL TOOLS
Short list
K4-13 entry «Google Quest «Mummiy Troll 2.0», agency Friends Moscow, RUSSIA
3 place
K4-06 entry «Football without wives», agency Grape, R&I (part of RCG), RUSSIA
K5 LOW-BUDJET ADVERTISING CAMPAIGNS
Short list
K5-01 entry «AdMade», agency Voskhod, RUSSIA
K5-05 entry «Dronevertising for Wokker», agency Hungry Boys, RUSSIA
1 place
K5-09 entry «Friend for Friend», agency e:mg, RUSSIA
К6 CHARITABLE, NON-PROFIT PROJECTS
Short list
K6-05 entry «Try not to try», agency Red Pepper/ VGNC, RUSSIA
2 place
K6-01 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA
K6-09 entry «Friend for Friend», agency e:mg, RUSSIA
1 place
K6-02 entry «The life-saving cable», agency Young & Rubicam FMS, RUSSIA
K6-10 entry «To Delay Means To Kill», agency TWIGA, RUSSIA
К7 CAMPAIGNS LAUNCHING THE BRAND/PRODUCT ON MARKET
3 place
K7-05 entry «AXE Black Eclipse», agency RCG, RUSSIA
K8 IMAGE CAMPAIGNS INCREASING THE RECOGNITION OF BRAND/TRADE MARK
3 place
K8-01 entry «Milk which is already finished», agency Red Pepper, RUSSIA
K8-07 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow, RUSSIA
K8-08 entry «Heineken Dream Island», agency Publicis Italy, ITALY
Marketing Effectiveness
E2 DM PROJECTS
Short list
E2-06 entry «Grandma-collector», agency International advertising group of companies RCG, RUSSIA
E3 PR PROJECTS
Short list
E3-01 entry «The life-saving cable», agency Young & Rubciam FMS, RUSSIA
E5 ADVERTISING CAMPAIGNS
Short list
E1-01 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA
2 place
E5-19 entry «IKEA. Wake up love», agency Instinct, RUSSIA
1 place
E5-03 entry «The Guide», agency BBDO Ukraine, UKRAINE
Innovations
A1 INNOVATIVE SOLUTIONS IN MARKETING AND ADVERTISING
Short list
A1-01 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA
3 place
A1-07 entry «WWF Tiger Challenge», agency Hungry Boys, RUSSIA
1 place
A1-16 entry «IKEA PS 2014», agency Instinct, RUSSIA
Social Advertising
S1 PRINT
Short list
S1-04-02 entry «Powder», agency GEOMETRY GLOBA, UKRAINE
S1-12 entry «Politics», agency Saatchi & Saatchi, UKRAINE
S2 VIDEO
Short list
S2-13 entry «Oi Moroz Moroz», agency Great Advertising Group, RUSSIA
3 place
S2-14 entry «Each of Us», agency Banda Agency, UKRAINE
S3 RADIO
Short list
S3-01-01 entry «Grandmother-Pirat», agency ANYBODYHOME!, RUSSIA
S4 SOCIALLY-ORIENTED PROJECTS
Short list
S4-09 entry «Try not to try», agency Red Pepper/ VGNC, RUSSIA
S4-10 entry «Rada 2014», agency RAM 360, UKRAINE
S4-20 entry «Dog Dating: Date to save dogs», agency LLC Grape, RUSSIA
S4-33 entry «To delay means to kill», agency TWIGA, RUSSIA
S4-36 entry «Never forget drunken bathers», agency TDI Group Russia, RUSSIA
S4-38 entry «WILDTATTOO», agency Friends Moscow, RUSSIA
3 place
S4-02 entry «Movies that change lives», agency Young & Rubicam FMS, RUSSIA
S4-27 entry «Happy With Any Help», agency Talan Group, UKRAINE
2 place
S4-03 entry «The life-saving cable», agency Young & Rubicam FMS, RUSSIA
1 place
S4-18 entry «LikefromLeo», agency Marvelous, RUSSIA
Special prize
S4-43 entry «Grandma-collector», agency International advertising group of companies RCG, RUSSIA
Prize of Mass Media
T14-06 entry «Yandex.Direct New Year campaign», agency Fastway, RUSSIA
P3-01 entry «Illuminator», agency AIDA Pioneer Group, BELARUS
T9-03 entry «Horse», agency SUP, BELARUS
We congratulate the winners! See you next year!
