Participation Rules
Participation in the Festival is possible in different forms:- accreditation of representatives of your company to attend the educational program of the Festival on April 23, 24, 25, 2015;- submission of entries. Participation in the Festival is acquired on a paid basis. ACCREDITATION Accreditation entitles to attend the whole Festival program – educational, business and evening programs - during 3 days of the Festival (April 23-25, 2015). ACCREDITAION is acquired by filling in the application form and sending it to the Directorate of the Festival by e-mail info@adfest.by or by fax: +37517 2174161, or by registering on the website and filling in the accreditation form and paying the invoice after it was sent. Organizers will provide a participation agreement. Act on Completed Works will be available to get during the days of the Festival, or the documents will be mailed after it. Participational invitations are not sent in advance, accreditation package is given on the first day of the Festival at the venue. Foreign guests can be assisted in obtaining the necessary visas, invitations, hotel reservation with discounts from the organizers of the Festival at their request. If a participant that concluded an agreement for accreditation with organizers failed to notify the organizers of the inability to participate in the Festival earlier than 7 days before the Festival, the accreditation fee is not refundable. SUBMISSION OF ENTRIES Terms for the submission of entries, applications and payment - till April 11, 2015 inclusive. Please pay attention to the cost of submission of entries. It's a way cheaper to do in advance. Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.
Prizes and awards are granted at the Gala Award ceremony of the Festival, which will take place in April 25, 2015. Before the start of the ceremony the information on the winners and awardees is confidential and can not be disclosed. COSTS Contest participation cost:
The price adds 20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at Central Bank of RF exchange rate), U.S. dollars, euros (cross-rate). A 20% discount is granted when submitting 3 or more entries from the same series.A 10% discount is granted when submitting 10 or more entries.A 20% discount is granted when submitting 20 or more entries. Discounts get summed up but can not exceed 20%. ACCREDITATION COST - participation in the educational programPer one representative of the company 345 USD + VAT. Discounts:- When registering 2 or more participants from a single company a 5% discount is granted.- When registering an accredited participant of the previous Festivals a 5% discount is granted.Discounts get summed up. PAYMENT PAYMENT FOR PARTICIPATION IN THE FESTIVAL is made to the account of the Festival Directorate on the basis of invoices. PAYMENT FOR PARTICIPATION IN THE FESTIVAL occurs after registering on the website, filling in the registration form and the submission of entries and accreditations. After successfully completed registration the Festival Directorate will draw up a contract and invoice to the applicant. If you have questions on the documents or payment, please, e-mail to info@adfest.by. WM REQUISITES: R404033990073E331592211186Z411560593757B182002288711 Participants from the Ukraine pay for participation via All-Ukrainian Advertising Coalition. Participants from Armenia pay for participation via Media Holding Antares:
To submit the entry for the contest you should register on the REGISTRATION page of the website, upload the entry in required format, provide the description of the entry in corresponding fields. Detailed guides for each contest are available on the CONTESTS page.
Entries without applications, registration form and payment are not allowed to participate in the main contest program. Entry submission for the program of social advertising contest is free of charge for residents of the Republic of Belarus. Participants ensure copyright observance (legal use of music, photos, texts, etc.) of the entry sent to the contest and undertakes to solve all possible controversial issues on their own. Participants also guarantee that the entry submitted to the Festival has been actually implemented. If during the evaluation of entries members of the jury prompt the documents confirming that the entry has been implemented, the participant agrees to provide the requested documents before the jury finishes it's work. Otherwise such entry can be removed from the competition program by the decision of the jury. Entries submitted to the Festival are not returned. Entries can be used by the Directorate of the Festival to promote the festival and for advertising aims in general. Winners of the Festival may use their prizes and awards for advertising and promotion of their own creativity. AWARDS In each contest nomination the Jury determines the finalists – a shortlist. All entries selected for the finals are marked with special diplomas of the Festival. The 1st, the 2nd and the 3rd places are awarded in each nomination. Several 1st, 2nd and 3rd places may be determined by the decision of the Jury. The Jury may also decline to award places if contest entries do not satisfy the criteria of evaluation and the status of the winner. At discrepancy of entries to the nomination criteria the Jury has the right to transfer the entry to other nomination or contest. The 1st place is awarded with a branded statuette and a diploma of the winner. The 2nd and 3rd places are awarded with honorary diplomas.
Best works may be awarded with the GRAND PRIX of the Festival.Traditionally the Grand Prix will be chosen by High Jury which consists of the Chairmen of all basic jury line ups.
Basing on results of the contest program CREATIVE AGENCY of the Festival is awarded. The award CREATIVE AGENCY of the Festival is determined according to rating points, approved by the organizers of the Festival.
Organizers and partners of the FESTIVAL may award special prizes. Prizes and awards are granted at the Gala Award ceremony of the Festival, which will take place in April 25, 2015. Before the start of the ceremony the information on the winners and awardees is confidential and can not be disclosed. COSTS Contest participation cost:
| Contests | Stage I12/01/2015-23/01/2015USD | Stage II24/01/2015-28/02/2015USD | Stage III01/03/2015-11/04/2015 USD |
| TV advertising | 115 | 125 | 135 |
| 100 | 110 | 120 | |
| Graphic and communication design | 100 | 110 | 120 |
| Label / package | 100 | 110 | 120 |
| Outdoor advertising | 100 | 110 | 120 |
| Radio advertising | 70 | 80 | 90 |
| Interactive advertising | 100 | 110 | 120 |
| Media projects | 125 | 135 | 150 |
| BTL, PR and DM-projects | 125 | 135 | 150 |
| Advertising campaigns | 145 | 155 | 165 |
| Marketing effectiveness | 125 | 135 | 150 |
| Innovations | 125 | 135 | 150 |
| Social Advertising (for non-residents of the Republic of Belarus) | 80 | 90 | 100 |
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Tel/fax: +374 10 58 76 69
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antares@antares.am
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