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About White Square

VII WHITE SQUARE will be held in Minsk in April 23-25, 2015 in the cultural&business centre “House of Moscow” (Minsk, Kommunisticheskaya st., 86).

Already for the seventh time the representatives of advertising community from around the world will gather in the capital of Belarus - Minsk city - to visit White Square International advertising and marketing Festival!
An ascetic square has become a symbol of space for creativity in advertising. Because after all advertising is art. Craft art, serving certain tasks of marketing. There are some limits but there are no borders for creators’ imagination.
WHITE SQUARE is the main event of marketing and advertising industry of Belarus which gathers the representatives from more than 25 countries of the CIS and Europe annually. The festival is a cocktail mixed on professional excitement, passion and inspiration of the advertisers from different countries.


Traditionally WHITE SQUARE opens the festival season, starting a new creative year. It is where your entries have a chance to be recognized by professionals. Having a successful start at WHITE SQUARE, the winners and the finalists of the festival, as a rule, continue their winning procession and get the recognition far beyond Belarus at other international advertising festivals, including Cannes Lions.
The culmination of the Festival is the gala award ceremony with the obligatory show of the prize winning entries.

The winners are published on leading professional internet-resources over Russia, the CIS and Europe promoting the winning agencies in different countries.  
WHITE SQUARE is a business oriented festival. The leitmotiv here is “business through creativity and creativity through business”. During 3 days of the festival there are over 55 master-classes held by professionals of advertising market from the CIS and Europe. It’s the main business-forum in the sphere of marketing in Belarus which gathers over 700 delegates of either advertising surrounding or clients implementing an effective dialog between orders and creators of advertisement. Business program of the festival is a synthesis of modern international experience and new trends in the sphere of communication.  

Evening program of the Festival gives an opportunity of informal communication, meeting of friends, partners and colleges. The theme parties are held in the best clubs of Minsk and give a chance to have a good rest after various business program of the festival. 

WHITE SQUARE is included into creative ratings of advertising agencies of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Assocoation of Communicative Agencies of Russia. 
Participation in the Festival is possible in various forms:

- accreditation of representatives of your company to attend the educational program of the Festival on April 23, 24, 25;

- submission of entries.

The excursion tours round Minsk city are provided for the accredited participants of the Festival.  

Watch the movie about Minsk.

To purchase the accreditation to the Festival you should fill in the application form and send in to the Directorate of the Festival by e-mail, or to log in the website of the Festival and fill in the accreditation form. The documents for participation will be sent to you as a feedback. 

The cost of participation for one representative of the company is 345 USD + VAT.

The discounts for regular participants are provided.

We invite you to participate in the VIIth WHITE SQUARE! 

With sencere wishes of good luck and success,
Your White Square.