Competition

Т1 FOODSTUFFS

Т2 NON-ALCOHOLIC DRINKS

T3 ALCOHOLIC AND LOW-ALCOHOL DRINKS, BEER

Т4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION

Т5 BEAUTY and HEALTH

Т6 VEHICLES and AUTO SERVICES, CAR-CARE CENTRES 

Т7 BANKING, FINANCIAL and INSURANCE SERVICES, CONSTRUCTION AND REAL ESTATE

Т8 CONSUMER SERVICES, RETAIL: supermarkets, shops, restaurants, cafes, dry-cleaners, etc.

Т9 ADVERTISING of ADVERTISING AGENCIES and MASS MEDIA

T10 TOURISM and TRAVELLING, ENTERTAINMENT, CULTURE and SPORTS 

T11 CORPORATE, IMAGE ADVERTISING advertising of a company itself, not of its products and services 

Т12 MEANS and SERVICES of COMMUNICATION    

Т13 PROMOTION of TV-casts and films, screen savers and announcements 

Т14 INTERNET-VIDEO for any product categories

Entry fee for one entry:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR of RF exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video file as a Youtube link, resolution 720 p, 16*9, h.264, data stream from 1 mb/sec; to provide the description of the entry in corresponding fields  
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! 

Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

P1 FOODSTUFFS

P2 NON-ALCOHOLIC DRINKS

P3 ALCOHOLIC, LOW-ALCOHOL DRINKS, BEER

P4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION

P5 BEAUTY and HEALTH

P6 VEHICLES and AUTO SERVICES, CAR-CARE CENTRES

P7 BANKING, FINANCIAL AND INSURANCE SERVICES, CONSTRUCTION AND REAL ESTATE

P8 CONSUMER SERVICES, RETAIL supermarkets, shops, restaurants, cafes, dry-cleaners, etc.

P9 ADVERTISING of ADVERTISING AGENCIES and MASS MEDIA

P10 TOURISM And TRAVELLING, ENTERTAINMENT, CULTURE And SPORTS

P11 CORPORATE/IMAGE ADVERTISING advertising of a company, not of its products and services 

P12 MEANS and SERVICES of COMMUNICATION

P13 AMBIENT PRINT

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields  

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

In case the size of the file exceeds 100 Mb it can be uploaded to FTP server. To access the FTP-server type in your browser ftp://old.adfest.by. Username and password will be provided by the Directorate of the Festival upon your request to konkurs@adfest.by. On server create a folder with the name of your agency and upload the files naming these in accordance with the completed online application.

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

D1 SIGN/LOGO

D2 SMALL-SCALE CORPORATE STYLE: forms, business cards, envelopes

D3 CORPORATE IDENTITY

D4 BRAND CORPORATE IDENTITY

D5 BRANDBOOK

D6 CALENDAR

D7 LEAFLET, BOOKLET, POSTCARD  (not more than two pages)

D8 MULTI-PAGE EDITIONS: catalogue of products, booklet, annual report, etc.

D9 DESIGN OF EXHIBITION STANDS, ADVERTISING CONSTRUCTIONS, roof installations, gas stations design, building facades, signboards, etc.

D10 POS-MATERIALS design of places of sales, merchandising items, T-shirts design

D11 PROMOTIONAL SOUVENIRS AND BUSINESS GIFTS

D12 ONLINE DIGITAL DESIGN:  design of electronic document management systems, BI-systems, corporate portals, infrastructure solutions, individual software etc. 

Entry fee for one competitive work:

This cost adds +20% VAT 20%. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields. For D18 nomination to provide the link to the electronic version of the entry.   

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

In case the size of the file exceeds 100 Mb it can be uploaded to FTP server. To access the FTP-server type in your browser ftp://old.adfest.by. Username and password will be provided by the Directorate of the Festival upon your request to konkurs@adfest.by. On server create a folder with the name of your agency and upload the files naming these in accordance with the completed online application.

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.

Optionally for D5, D6, D7, D8, D10, D11 nominations originals of the entries can be provided in one or two copes via mail or by delivery services to the following address: Minsk, 220073, Kalvariyskaya st., 25, office 602 (contact person - Sergey Savchuk, mobile +37529 627 69 37).

Optionally the participant can provide the originals of POS-materials.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

L1 LABEL/PACKAGE of FOODSRTUFFS

L2 LABEL/PACKAGE of ALCOHOLIC DRINKS, BEER

L3 LABEL/PACKAGE of NON-ALCOHOLIC DRINKS

L4 LABEL/PACKAGE of GOODS FOR BODY: clothes, footwear, health care, personal hygiene products, cosmetics, etc.

L5 LABEL/PACKAGE of INDUSTRIAL GOODS: household products, electronics, car products, etc.

L6 LABEL/PACKAGE of LUXURY GOODS: perfumery, refined alcoholic drinks, jewels, etc

L7 NON-STANDARD LABEL/PACKAGE 

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields.

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

In case the size of the file exceeds 100 Mb it can be uploaded to FTP server. To access the FTP-server type in your browser ftp://old.adfest.by. Username and password will be provided by the Directorate of the Festival upon your request to konkurs@adfest.by. On server create a folder with the name of your agency and upload the files naming these in accordance with the completed online application.

For the detailed review of the entry optionally the originals of the entries can be provided in one or two copes via mail or by delivery services to the following address: Minsk, 220073, Kalvariyskaya st., 25, office 602 (contact person - Sergey Savchuk, mobile +37529 627 69 37).

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

N1 FOODSTUFFS

N2 NON-ALCOHOLIC DRINKS

N3 ALCOHOLIC, LOW-ALCOHOL DRINKS, BEER

N4 HOME AND FAMILY PRODUCTS, PRODUCTS AND SERVICES FOR SUPPLIES AND PRODUCTION

N5 BEAUTY and HEALTH

N6 VEHICLES and AUTO SERVICES, CAR-CARE CENTRES

N7 BANKING, FINANCIAL AND INSURANCE SERVICES, CONSTRUCTION AND REAL ESTATE

N8 CONSUMER SERVICES, RETAIL supermarkets, shops, restaurants, cafes, dry-cleaners, etc

N9 ADVERTISING of ADVERTISING AGENCIES and MASS MEDIA

N10 TOURISM and TRAVELLING, ENTERTAINMENT, CULTURE and SPORTS

N11 CORPORATE, IMAGE ADVERTISING: advertising of a company, not of its products and services 

N12 MEANS and SERVICES of COMMUNICATION

N13 AMBIENT PRINT

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 100 Mb, to provide the description of the entry in corresponding fields.

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

In case the size of the file exceeds 100 Mb it can be uploaded to FTP server. To access the FTP-server type in your browser ftp://old.adfest.by. Username and password will be provided by the Directorate of the Festival upon your request to konkurs@adfest.by. On server create a folder with the name of your agency and upload the files naming these in accordance with the completed online application.

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

R1 FOODSTUFFS and DRINKS

R2 ALL TYPES OF NON-FOOD PRODUCTS

R3 SERVICES

R4 CORPORATE, IMAGE ADVERTISING

R5 BROADCAST STYLE

R6 PROMOTIONAL CAMPAIGNS, GAMES, RAFFLES

R7 EXTRAORDINARY USE OF FM-CHANNELS

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload MP3 format file, 48 kHz, 192 kbps, to provide the description of the entry in corresponding fields  
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

IMPORTANT! If the entry is not performed in English the English translation is obligatory. English translation can be provided in the description of idea during the registration of entry in the corresponding field.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

I1 COMMERCIAL SITES (commercial and promotional websites)

I2 NON-COMMERCIAL SITES: cultural, social, political, environmental, entertainment, etc.

I3 INFORMATION and SERVICE RESOURCES AND PORTALS

I4 BANNERS (regardless of format) JPEG, GIF, Flash, RichMedia etc.

I5 VIRTUAL PROMOTIONAL TOOLS (cards etc.)

I6 ONLINE AND MOBILE GAMES (online-games created to promote the brand)

I7 MOBILE APPLICATIONS AND OTHER SOLUTIONS

I8 INTERNET VIDEO

I9 ONLINE CAMPAIGNS USING SEVERAL TOOLS

I10 VIRUS CAMPAIGNS

I11 SOCIAL MEDIA CAMPAIGNS

I12 DIGITAL ORIENTED INTEGRATED CAMPAIGNS

I13 OTHER INTERACTIVE MEANS OF COMMUNICATION (all that is not included into previous nominations) 

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the screenshot of the website/banner/project

- to provide a link to the active website where the project is presented 
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

M1 MEDIA SOLUTIONS FOR TV ADVERTISING 

M2 MEDIA SOLUTIONS FOR PRINT MEDIA      

M3 MEDIA SOLUTIONS FOR INTERNET including social networks 

M4 MEDIA SOLUTIONS FOR RADIO    

M5 MEDIA SOLUTIONS FOR OUTDOOR ADVERTISING 

M6 MEDIA SOLUTIONS FOR INDOOR (posters, stands, neon signboards, scenery, etc.)

M7 MEDIA SOLUTIONS FOR ALTERNATIVE MEDIA (mobile marketing, blogs, sms, advertising in games, etc.)

M8 SPECIAL EVENTS, SPONSORSHIP, ACTIONS

M9 ALTERNATIVE, NEW AND AMBIENT MEDIA

M10 INTEGRATED MEDIA SOLUTIONS 

M11 HITTING THE TARGET AUDIENCE

M12 GUERRILLA MARKETING

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

B1 ACTIONS ON STIMULATION OF SALES

B2 EVENT-ACTIVITIES AND SPONSORSHIP OF EVENTS event-marketing, celebrations, conferences, etc. 

B3 INTEGRATED BTL CAMPAIGNS

B4 LOW-BUDGET BTL PROJECTS

B5 B2B PROJECTS

B6 SOCIALLY-ORIENTED PROJECTS

B7 TRADE MARKETING 

B8 PR PROJECTS project or campaign demonstrating the effective use of one tool or integration of different tools: media, events, guerrilla campaigns, strategic partnerships and sponsorships, wоrdоfmоuth generating, attraction of new communication channels and media, work with сеlebrities and opinion-makers 

B9 CORPORATE PR including teambuilding projects, corporate events 

B10 INTERNET PR CAMPAIGN

B11 INTEGRATED PR CAMPAIGNS 

B12 DIRECT MARKETING PROJECTS projects implemented with the use of DM tools 

B13 INTEGRATED DIRECT MARKETING CAMPAIGNS

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

K1 INTEGRATED ADVERTISING CAMPAIGNS consisting of 2 or more different advertising or marketing means of communication: TV, print, radio etc.

K2 ADVERTISING SERIES: advertising campaign of 3 or more elements of some particular direct advertising communication (TV, print, posters, radio etc.)

K3 ADVERTISING CAMPAIGNS WITH ONE PREDOMINANT COMMUNICATION CHANNEL: TV, Internet, print etc. 

K4 ADVERTISING CAMPAIGNS USING DIGITAL TOOLS

K5 LOW-BUDJET ADVERTISING CAMPAIGNS

К6 CHARITABLE, NON-PROFIT PROJECTS

К7 CAMPAIGNS LAUNCHING THE BRAND/PRODUCT ON MARKET 

K8 IMAGE CAMPAIGNS INCREASING THE RECOGNITION OF BRAND/TRADE MARK

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

E1 BTL PROJECTS

E2 DM PROJECTS

E3 PR PROJECTS

E4 MEDIA PROJECTS

E5 ADVERTISING CAMPAIGNS

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

The importance of marketing effectiveness contest is in increasing of the level of marketing thinking and transparency of economical and other marketing and advertising results.

Contents of marketing effectiveness evaluates not only creative approach towards ideas implementation but also effectiveness of costs for marketing and advertising.

Marketing effectiveness contest awards the most successful companies, support and contribute to effective and resultative usage of marketing recourses.

The project submitted to marketing effectiveness contest should meet requirements of the contest and succeed in achieving of set goals. Project should demonstrate successful marketing program: planning, market analysis, media and creative management, usage of marketing tools, effectiveness of spending of marketing budget.

Participants claiming for win can demonstrate partnership between agency and client in creation, management and building campaign.

Campaigns which are developed by a number of agencies (advertising, media companies, consulting and research agencies, etc.) can be submitted for review just once however all agencies taking part in development can be specified.

The project presentation  should contain:

-      Market analysis (expert analysis of the participant or report of the research company)

-      Description of marketing problems behind the campaign and strategy of their solving  

-      Creative materials: TV advertising, print, Internet, outdoor advertising, radio advertising etc.

-      Proves of the results of the effectiveness of the projects

Defining of the contest winners

Jury evaluate each of 5 elements of the project:

-      Market analysis (quality of its analysis)

-      Marketing problem (the complexity of the initial situation on the market, position of the applicant on it)

-      Strategy (usage of non-standard marketing solutions, clarity of defining of contribution of marketing strategy into achieved result, professional usage of marketing tools)

-      Creative (matching of creative component to strategic goals)

-      Effectiveness (ratio: initial sales – achieved sales level/spent marketing budget)

Total score for first 4 elements (market analysis, marketing problem, strategy, creative) builds 60% of the final score.

Prove of the results build another 40% of the final score.

Based on jury protocols average score of the project is calculated. Max and min scores are not considered.

Contest awards

Prize winner are defined depending on average score of jury members.

All entries are evaluated by 100 points scale (0 – ineffective, 100 – very effective). Average scores of the jury equal the following results: more than 80 points – 1^st place, 75-80 points – 2^nd place, 65-74 – 3^rd place.

Final decision on the scale of awarding points is taken by the Jury Chairman based on results of jury evaluation.

In this contest not only companies-winner are awarded with prizes but also marketing specialist-authors of the projects. 

A1 INNOVATIVE SOLUTIONS IN MARKETING AND ADVERTISING

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.

S1 PRINT

S2 VIDEO

S3 RADIO

S4 SOCIALLY-ORIENTED PROJECTS

The cost of one contest entry (for non-residents of the Republic of Belarus). For residents of the Republic of Belarus participation is free.

Entry fee for one competitive work:

This cost adds +20% VAT. Payment is possible in Belarusian rubles (at the rate of National Bank of Belarus), in Russian rubles (at the CBR exchange rate), U.S. dollars, euros (cross-rate).

Discounts:

Discounts get summed up, but can’t exceed 20%.

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a:

-*jpg file, resolution 300 dpi, RGB, horizontal side not less than 1772 pixels (for print)

-Video format as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec (for videos)

-MP3, 48 kHz, 192 kbps (for radio advertising)

-PowerPoint, PDF, the number of slides not more than 20 or video format as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec (for social projects)

The size should be not more than 100 Mb. The description of entry should be provided in corresponding fields.

- to upload the Presentation board (for social project)

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

In case the size of the file exceeds 100 Mb it can be uploaded to FTP server. To access the FTP-server type in your browser ftp://old.adfest.by. Username and password will be provided by the Directorate of the Festival upon your request to konkurs@adfest.by. On server create a folder with the name of your agency and upload the files naming these in accordance with the completed online application.

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed in the video or presentation in form of subtitles.

Entries eligible to participate in the VIIth Festival are entries developed and implemented in advertising campaigns between January 1, 2014 and April 11, 2015 except for the entries that participated in White Square in 2014.