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24 April 2015

SHORT-LISTS ANNOUNCED!

In the short-list of Advertising Campaigns are included the following entries:

 

K1 INTEGRATED ADVERTISING CAMPAIGNS consisting of 2 or more different advertising or marketing means of communication: TV, print, radio etc.

K1-02 entry «The Guide», agency BBDO Ukraine , UKRAINE

K1-06 entry «Unity T-shirt», agency PJSC Inter TV Channel , UKRAINE

K1-24 entry «IKEA. Wake up love», agency Instinct , RUSSIA

 

K2 ADVERTISING SERIES: advertising campaign of 3 or more elements of some particular direct advertising communication (TV, print, posters, radio etc.)

K2-03 entry «Found in translation», agency Red Pepper , RUSSIA

 

K3 ADVERTISING CAMPAIGNS WITH ONE PREDOMINANT COMMUNICATION CHANNEL: TV, Internet, print etc.

K3-03 entry «Borjomi Piano», agency Banda Agency , UKRAINE

K3-06 entry «Hiders. First ever briefs that hide men's erection.», agency Friends Moscow , RUSSIA

 

K4 ADVERTISING CAMPAIGNS USING DIGITAL TOOLS

K4-06 entry «Football without wives», agency Grape, R&I (part of RCG) , RUSSIA

K4-13 entry «Google Quest «Mummiy Troll 2.0», agency Friends Moscow , RUSSIA

 

K5 LOW-BUDJET ADVERTISING CAMPAIGNS

K5-01 entry «AdMade», agency Voskhod , RUSSIA

K5-05 entry «Dronevertising for Wokker», agency Hungry Boys , RUSSIA

K5-09 entry «Friend for Friend», agency e:mg , RUSSIA

 

К6 CHARITABLE, NON-PROFIT PROJECTS

K6-01 entry «Movies that change lives», agency Young & Rubicam FMS , RUSSIA

K6-02 entry «The life-saving cable», agency Young & Rubicam FMS , RUSSIA

K6-05 entry «Try not to try», agency Red Pepper/ VGNC , RUSSIA

K6-09 entry «Friend for Friend», agency e:mg , RUSSIA

K6-10 entry «To Delay Means To Kill», agency TWIGA , RUSSIA

 

К7 CAMPAIGNS LAUNCHING THE BRAND/PRODUCT ON MARKET

K7-05 entry «AXE Black Eclipse», agency RCG, RUSSIA

K8 IMAGE CAMPAIGNS INCREASING THE RECOGNITION OF BRAND/TRADE MARK

K8-01 entry «Milk which is already finished», agency Red Pepper , RUSSIA

K8-07 entry «Hiders. First ever briefs that hide men's erection», agency Friends Moscow , RUSSIA

K8-08 entry «Heineken Dream Island», agency Publicis Italy , ITALY