News

24 March 2015

The acceptance of entries will be completed on March 28! There are just 3 days left! No time to think over anymore – it’s high time to act! Upload the entries right now! Already registered participants who still haven’t uploaded their entries should also hurry up and do it till the 28^th of March. Among all those who will submit the entries in time, till the deadline comes, 10! bonus accreditations for all the events of the Festival will be raffled! 

The mechanics of entry submission is quite easy. To participate in the contests you should just sign up on registration page and upload your entry into suitable nomination of the contest in your personal account. All the rest including the moderating and preparing the entries for the judging is on the Directorate of the Festival.

Traditionally White Square will open new festival season and show who are going to lead on the start of creative year.

The competition program consists of 13 contests that will be evaluated by five main international jury categories. The main award of the Festival –  Grand Prix – is selected on special session of Grand Jury.

The judging is based on the Regulation of Jury work led by principles of impartiality, objectivity and professionalism. The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia, AdAsia.  

Here you may find detailed information about the rules and costs of participation for each of the contests.