News

18 March 2015

There are just 10 days left to submit the entries to the VII White Square. The acceptance of entries will be finished on the 28^th of March! Everyone who considers themself worth of awards and aims to win still have some time to prepare the best cases, videos, signs, logos, packages, various marketing and advertising projects but there is no time to loose!!!

The mechanics of entry submission is quite easy. To participate in the contests you should just sign up on registration page and upload your entry into suitable nomination of the contest in your personal account. All the rest including the moderating and preparing the entries for the judging is on the Directorate of the Festival.

Traditionally White Square will open new festival season and show who are going to lead on the start of creative year.

The competition program consists of 13 contests that will be evaluated by five main international jury categories. The main award of the Festival –  Grand Prix – is selected on special session of Grand Jury.

The judging is based on the Regulation of Jury work led by principles of impartiality, objectivity and professionalism. The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia, AdAsia.  

Here you may find detailed information about the rules and costs of participation for each of the contests.