News
7 February 2015
SOCIAL ADVERTISING JURY HAS BEEN ANNOUNCEDVII International marketing and advertising Festival White Square will be held in Minsk in April 23-25. The competition program includes 13 contests which will be evaluated by five main jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury.
Social Advertising Jury is announced.
Olga Soroko
Founder, Director at Pin Gvin, BELARUS
Has been working on Belarusian advertising market for more than 20 years. Is leading the agency several times included into TOP 5 agencies of Belarus according to ratings of Association of Advertising Organizations. Among the awards there are diplomas of the finalists and winners of such festivals as White Square, KIAF, Idea!, MIAF, Popok and others. Is a desired guest at press-conferences and round tables devoted to marketing and advertising including the ones organized by the Ministry of trade of the Republic of Belarus. Has been a jury at KIAF and White Square festival. Is reading an “Advertology” course at postgraduate faculty of Belarusian State University. For her contribution into development of Belarusian ad marked in 2014 was recognized with title “The Legend of Advertising”.
Vairis Strazds
Creative Director at DDB LATVIA
Having started his career as a junior AD at Saatchi & Saatchi, today is holding the position of creative director at one of the largest agencies in Latvia – DDB Latvia. Has been successfully working with such international brands as Swedbank, Sony and Procter & Gamble and also the largest Latvian brands. His projects for mobile operator LMT and retail network Maxima has been awarded with numerous awards for creativity and effectiveness. The holder of gold awards of Baltic PR awards, Effie, Adwards and other festivals.
Pavel Dedkov
Co-founder, Creative director at PRKVADRAT, BELARUS
Is working in the most awarded agency of marketing services in Belarus and one of the most recognized in the CIS. Has been successfully running the developments for such brands as Procter&Gamble, Coca-Cola, Kraft Foods, Heineken, Henkel, Gillette, Tetra Pack, Austrian Telekom, Danone, Duracell, Honda on markets of Russia, Belarus, Ukraine, Kazakhstan, France. Is a member of Expert Council of business-surrounding mCLoud, a teacher of marketing strategy at IKRa and NIMA program, regularly performs at the events of Marketer’s Community of Russia, has been a jury member of Russian and Ukrainian ad festivals. During 4 years of his leading the creative team of Talan Group (BBDO Group Kiev) the agency has been taking the first position in creativity rating of marketing services agencies according to All-Ukrainian Advertising Coalition and has become Ukrainian first and the only one for the moment finalist at Cannes Lions and the winner of Grand Prix for creativity at London IPRA Golden World Awards (PR).
Inna Gavrilchik
The consultant of the Governance of protection of consumer rights and control on advertising of Ministry of Trade of the Republic of Belarus,
master of law, BELARUS
Olesya Drashkaba
Creative director at Publicis Visage, UKRAINE
The member of Art-Directors Club ADC’UA. Is successfully working with such well-known brands as Nestle, Sanofi, L’Oreal, Billa, Renault and many others. Award winner of different ad festivals including White Square, KIAF, Effie Awards, Red Apple, ADC’UA, Kakadu. Is regularly performing with lectures on art and advertising. Among main her achievements considers to be the creation of a good creative team successfully working on Ukrainian and international markets.
Samvel Sahakyan
CEO at Prime Commercial Holding, ARMENIA
Having started his career in advertising in 1998, today is leading of one of the largest ad holdings in Armenia consisting of media company GroupM (Mindshare, MEC, Mediacom) and creative agency JWT. Among his clients there are such international brands as Samsung, Colgate-Palmolive, Berlin-Chemie Menarini, Chanel, Oriflame, Nokia, Beeline, Ford, Kraft Foods, Henkel, Forex Club and many others. Professor at ESLU and Russian-Armenian (Slavonic) University.
Sergey Filazapovich
Creative director at TDI Group, BELARUS/RUSSIA
An initiator of the development of “advertising creative” direction in TDI Group – the agency for three years in a row leading in the rating of creativity of ad agencies in Belarus. Together with his creative team has been numerously recognized with awards of prestigious international ad festivals including Globes Awards, Cristal Festival, Golden Drum, Golden Hammer, White Square, Red Apple, KIAF and many others (over 150 awards in total). Has been a jury at such festivals as Red Apple, KIAF, White Square, AD.NAK! Has a persistent, nordic character.
Stanislav Okruh
Creative Director, Partner at SMARTHEART, RUSSIA
During his career has been successfully working with such clients as Promsvyazbank, Sminex, Leader, Barkley, Afi Development, MR Group, Monolitholding, Rebranding of the Police of RF, Moscow city Brand and many others. Is a holder of over 20 professional awards including Red Dot design award 2013.
Andrius Verseckas
Managing director at LOWE AGE, LITHUANIA
Expert in the sphere of marketing communications with a wide spectrum of interests and passions. Has the experience of work as a graphic designer and creative director. The author of the course of lectures named “Advertising and promotion” for ISM University of Management and Economics. Has a bachelor degree for his work “Phycology of advertising”, master degree in the sphere of management. Many times jury of Adrenalinas festival. The holder of prestigious awards of Golden Hammer, KIAF, Adrenalinas and other festivals.
Yuliya Zelenyuk
Business Development Director at Market Group, RUSSIA
Has been successfully working in the sphere of marketing communications for more than 20 years. Is a regular speaker at the leading industrial conferences and business-seminars, the author of numerous articles and publications in mass media. The jury of international and Russian ad festivals such as The Globes, PROpeller, Silver Mercury, Direct Hit, Idea! Co-owner of two gold The Globes, Grand Prix of Golden PROpeller, seven Silver Mercury awards.
Social Advertising Jury will judge the entries in the contest of social advertising.
The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. The Regulation on the Jury work at the Festival is available on the website and is based on principles of impartiality, objectivity and professionalism.
Full jury cast is currently at final stage of its forming and will be announced during February. Insignificant changes and adds in the jury are possible.
Traditionally White Square opens the festival season, starting a new creative year. It is where your entries have a chance to be recognized by professionals. Having a successful start at White Square, the winners and the finalists of the festival, as a rule, continue their winning procession and get the recognition far beyond Belarus at other international advertising festivals including Cannes Lions.
The winners are published on leading professional internet-resources over Russia, the CIS and Europe promoting the winning agencies in different countries.
White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia.
The mechanics of entry submission to the VII Festival is noticeably simplified. All the information about the rules of participation and entry submission for each of the contests is provided on www.adfest.by.
Traditionally there are several deadlines of entry submission. Cost varies depending on the stage. The deadline of the main stage is on February 28.
