News
5 February 2015
INTERACTIVE JURY HAS BEEN ANNOUNCED!VII International advertising and marketing Festival White Square will be held in Minsk in April 23-25. The competition program includes 13 contests which will be evaluated by five main jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury.
At the moment complete Interactive Jury category has been announced.
Mervyn ten Dam
Founder, Creative Director at ACHTUNG!, THE NETHERLANDS
Inspired by the energy of Swedish digital revolution has founded Achtung! – creative agency rewarded as Interactive agency of the year several times including 2014, the holder of more than 80 national and international awards including Webby’, Eurobest, Epica and others. Has been a jury member of numerous ad festivals around the world including Cannes Lions, Lovie Awards, IAB Australia, Esprix, ADC New York, Kinshale Sharks Ireland, Dutch Art Directors Club, Creative Showcase Australia, Young Creatives Pitch, Magneet creative awards. Week sides include naïve idealization of impossible and terrible time management.
Andrew Kontra
Creative Director at BBDO Proximity Russia, CANADA/RUSSIA
Originally from Canada he is currently holding a position of creative director at BBDO Proximity Russia – one of the leading agencies in Russia in the sphere of digital. Has been successfully working with such world famous brands as Rolex, Dell, Gillette, Frito-Lay, Hyundai, Scotiabank and others. In 2009 was ranked among the top 50 Art Directors in Canada by Strategy Magazine. His works has been recognized with numerous prestigious awards of international ad festivals including Cannes Lions, London International Awards, The Cassies, Digital Marketing Awards, ADCC Directions and many others.
Tytus Klepacz
Digital Creative Director at DDB Warsaw, POLAND
Started his advertising career as a junior copywriter, seven years later he’s a Digital Creative Director at DDB Warsaw. He has a pleasure to be a creator of charity music start-up platform Rak’n’Roll Records which raises funds and awareness of breast cancer. Since 2011 has been on the jury of the most important Polish ad festival – KTR. In 2014 – a member of Cyber Cannes Lions Jury. He has been nominated as Advertising Person of the Year 2014 (Top 3 Creatives list by Brief Magazine) and listed in Top 20 Creative People in Business. Has won trophies at Cannes Lions, Epica, Clio Awards, D&AD, Golden Drum (including Innovative Grand Prix for 'Rak’n’Roll Records' and Digital Grand Prix for 'Tiger. Game is not over'), ADC Europe, Eurobest. He lives by the mantra „if you want a thing done well, do it yourself”.
Vitali Bikov
Business Development Director at Red Keds, RUSSIA
The founder of one of the leading digital agencies in Russia. Red Keds has been recognized as The Best digital agency according to BestInDigital 2013, The Best interactive agency by TagLine 2011, is included into TOP 10 of United rating of Web studios by Ruward 2013, TOP 10 Leading web studios of Russia by TagLine 2012, TOP 10 Interactive agencies by Association of Communication Agencies of Russia 2008-2009. Among the agency’s awards there are trophies of White Square, Golden Drum, KIAF, Idea!, Art Start, Favorite Website Awards and other festivals. Vitali is an often guest of different conferences with over 6 year experience in public performances, jury member of such festivals as White Square, Red Apple, KIAF, Idea!, Digital Propeller, Art Battle of Snowmen. His professional experience in advertising can be counted in light years.
Viktor Shkurba
Creative Director at ISD Group, UKRAINE
The inspirer of one of the best Ukrainian digital agencies according to All-Ukrainian Advertising Coalition which is confidently included into all ratings of digital agencies in the country, the first agency in Ukraine having arranged the project shooting in Hollywood and honored with one of the most prestigious awards in the world in the sphere of digital – FWA, and also Webby, short list at Cyber Cannes Lions, ADC*Europe. The holder of numerous awards of international advertising festivals including Cannes Lions, ADC*Europe, SOTD FWA, Webby, Golden Hammer, ADC*UA, White Square, KIAF, Red Apple.
Oskars Cirsis
Creative Director at WRONG, LATVIA
Has been successfully working at leading digital agencies of Latvia such as DDB Latvia, Cube-media, NVNet limited, currently is a co-founder of Brum Brum agency and creative director at WRONG – one of the most progressive interactive companies in Latvia. The holder of prestigious awards at international advertising festivals including Cannes Lions, Young Lions Cyber, Grand Prix, several golds and silvers of Adwards, silver of KIAF, Golden Hammer and others.
Valeri Volchetskiy
Senior Copywriter, Group Head at Hungry Boys, RUSSIA
Successfully works at one of the leading digital agencies of Russia, included into TOP 10 ad agencies of the country according to Association of Communication Agencies of Russia, holding a number of prestigious industrial awards such as One Show, The Webby Awards, Cristal Festival, IAB MIXX New York. On Valeri’s account there are Bronze Cyber Cannes Young Lion 2014, awards of Golden Drum, ADC*Russia, White Square, KIAF and others. The curator at School of interactive communications in advertising (IKRa), co-founder of Bridge To – educational project helping Russian add schools to conduct educational campuses in the USA.
Nadzeya Rasina
Managing Director at Getbob Digital Agency, BELARUS
Is managing the leading digital agency in Belarus according to industrial rating of Association of Advertising Organizations of Belarus for the last 3 years. Successfully develops and implements innovative ad projects of different scale for such well-known brands as Cola-Cola, Danone, velcom, Volkswagen, Carlsberg, Pernod Ricard, Bulbash. The holder of numerous awards at international ad festivals including White Square, KIAF, Red Apple, Globes Awards, Digital PROpeller, Golden Propeller, Silver Mercury and others. Partner and the head of international educational project IKRa (Interactive Communications in Advertising) in Belarus. Has a Executive MBA degree of Kozminski University, Poland. Teacher at Minsk department of London school of PR.
Interactive Jury will judge the entries submitted to interactive advertising contest.
The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. The Regulation on the Jury work at the Festival is available on the website and is based on principles of impartiality, objectivity and professionalism.
Full jury cast is currently at final stage of its forming and will be announced during February. Insignificant changes and adds in the jury are possible.
Traditionally White Square opens the festival season, starting a new creative year. It is where your entries have a chance to be recognized by professionals. Having a successful start at White Square, the winners and the finalists of the festival, as a rule, continue their winning procession and get the recognition far beyond Belarus at other international advertising festivals including Cannes Lions.
The winners are published on leading professional internet-resources over Russia, the CIS and Europe promoting the winning agencies in different countries.
White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia.
Traditionally there are several deadlines of entry submission. Cost varies depending on the stage. The deadline of the main stage is on February 28.
