News

20 January 2015

The Regulation on Jury work of VII International advertising and marketing Festival White Square

Entries of the Festival are evaluated by five basic categories of international jury which judge 13 contests:

• Creative jury judges the contests of TV advertising, print, radio advertising, innovations;
• Design jury judges the contests of graphic and communication design, label/package, outdoor advertising;
• Marketing jury judges the contests of advertising campaigns, media projects, marketing effectiveness, BTL, PR and DM projects;
• Interactive jury judges the contest of interactive advertising;
• Social advertising jury judges the contest of social advertising.

Grand Prix is chosen by Grand Jury consisting of the Chairmen of the main jury categories (except for social advertising) and by one representative of these categories.  

In the work of the Festival special Mass Media Jury is also taking part choosing the best entry in print and TV advertising contests.

Jury work organizing

The categories of jury are formed by the Directorate of the Festival. For each of the formed categories the Directorate assigns the Chairman leading the work of their jury members. All jury members must follow the rules of jury work in accordance with present Regulation on jury work. All jury members must sign the protocol (evaluation list).

The Chairman of the jury forms the final protocol of the session binding it with signature and together with protocols of remaining jury members passes it to the representative of the Directorate (coordinator of the jury work) at the moment the judging finishes. Considering significant amount of entries submitted for the Festival for all jury member it’s recommended to review the contest entries in advance following the link …

Voting and evaluation rules

The main criteria of entries evaluation are originality, novelty of the idea and quality of its implementation. In the contests of Media projects, BTL, PR and DM projects, Advertising campaigns and Marketing effectiveness the project effectiveness should be also taken into consideration.

In each contest the finalists are chosen by common voting of all jury members and form the short list. The amount of entries included into the short list can’t exceed 20% of all entries submitted for this contest. Short lists are published on the website during the Festival before the Award ceremony is held. All entries which get into finals are awarded with diplomas of the Festival.

From the entries included into short list of each contest prize winners are selected (first, second and third places). In accordance with jury’s decision there might be several first, second, third places selected. As well jury has the right not to nominate any entries as prize winners. First place entry is awarded with the statuette and diploma of the winner; second and third place entries – with diplomas of the Festival.

BTL, DM, PR, Media projects, Advertising campaigns and Marketing effectiveness contests include pre-selection procedure. Jury members not later than 7 days before the start of judging session are provided with access to the originals of entries. In accordance with outlined in protocols criteria each member of the jury must evaluate the entries according to 10 points scale. Based on average level of evaluation points the entries estimated at the level 15% less than the average level will be excluded from further participation in the contest. Open project justification this year has been cancelled.  

Jury members can’t vote for the entries in creation of which they were taking part. Their votes are not considered in calculation of average points of such entries.  

In case of discovered mismatch between the entry and applied contest nomination the jury can recommend the Directorate of the Festival to shift this entry into another nomination or contest. Decision about the shift of the entry is taken by the Directorate of the Festival without preliminary agreement with the participant.

In cases when the opinions of jury members are divided into equal number of votes the Chairman of the jury has the right of final decision.  If the member of international jury due to force major circumstances is not able to participate in judging session, by reached agreement with the Directorate of the Festival it’s possible to distantly submit his/her protocol containing personal signature by the time the judging session ends. Chairman of the jury must accept such protocol and take into consideration while calculating final results. If such protocol has not been provided the member of jury is automatically losing his voting influence.

In case if more than 50% of jury members are missing due to different reasons, the Directorate of the Festival can fill the gaps with new members from general jury cast. If it happens schedule of work and regulations might be changed.

Jury can inquire from the Directorate of the Festival the documents proving the fact that the entries have been accepted by client. Directorate must inquire necessary documents from the contestants. Jury members are to evaluate this entry. Until the Award Ceremony the contestant must provide the documents proving their entry acceptance by the client. In case of non-provision of such document the entry can be withdrawn from participation in the Festival. Responsibility for reliability of provided documents bears the agency-contestant.

In each contest in different nominations the same entry can be evaluated not more than 2 times. In case if the same entry has been submitted to more than 2 nominations of one contests it should be evaluated in 2 nominations which are more suitable according to the juries’ opinion.

There are both single entries and series of entries taking part in competition. When judging the series of entries jury can award with short-list or prize the whole series as well as one single entry from the series on their own opinion. 

Grand Prix of the Festival is selected on special session of Grand Jury which consists of the chairmen of the main jury categories and by one representative from each jury category (except for social advertising jury). Grand Jury must choose two or one Grand Prixes of the Festival from all nominees which were suggested by each jury category from the contests they were judging. One entry from each contest can be nominated for Grand Prix except for social advertising contest.  

Among all the agencies participating in the Festival Creative agency of the Festival is chosen. Creative agency is considered to be the agency gained the highest number of points for participation of their entries in all the contests based on the results of jury work. Creative agency of the Festival award is granted in accordance with points rating calculated in the following way:

• getting into short list brings 1 point
• taking the third place brings 3 points
• second place is evaluated as 6 points
• first place in every contest brings 9 points
• Grand Prix brings 12 points          

In accordance with personal criteria of jury members or suggested by Partners and the Directorate of the Festival, participants can be granted with special prize for their entry. Special prize of the Festival equals short list awards while calculating the points in these contests (1 point).

Information about the winners of the Festival remains closed until the Award ceremony. Jury members must not disseminate information about the finalists and winners of the Festival until the moment of official announcement of the results. In case of such information disclosure, and as well for the actions affecting timing and working process of the Festival, jury member can be disqualified by the Directorate of the Festival. Short lists when these are formed are getting available on the Festival’s website. Information about the winners which have taken the first, second, third places is announced at Award ceremony.

Chairmen of the jury must be present at open press-conference with the representatives of mass media and participants of the Festival. If the presence of any of the chairmen can’t be achieved the Directorate of the Festival chooses one of the representatives of this jury category on its choice.

Information about the winners is published on the website of the Festival and the leading industrial professional resources of the CIS and Europe after Award ceremony is held.