News

30 January 2015

For the seventh time International advertising and marketing Festival White Square will be held in the capital of Belarus, Minsk city, on April 23-25. For quite a short period of time White Square has become one of the most ambitious and dynamically developing festivals in Eastern Europe. The Festival collects about 1 500 entries and gathers over 700 participants from 25 countries of the world annually.

The competition program includes 13 contests which will be evaluated by five main jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury.

At the moment complete Design Jury category has been announced:

Filipe Mesquita

Art director, designer, co-founder at This is Pacifica, PORTUGAL 

Professor of Coimbra University, lecturing Design and Multimedia at Sciences and Technology Faculty. Has been a jury of several prestigious ad festivals around the world including Design Jury of Cannes Lions and Art Directors Club of Europe Awards. In 2013 has been a Grand Jury at New York Festivals. Has won several awards at famous ad and design festivals both in Portugal and abroad including Cannes Lions (for Troll brand), ADCE, Spanish Bienal Iberoamericana de Diseño and others. 

Mårten Knutsson

Executive Creative Director at Family Business, SWEDEN

Family Business is an agency specializing in creative result-oriented solutions for retail brands globally. The main clients are Absolut Vodka and H&M. Has won more than 100 international advertising awards including gold in Cannes Lions, D&AD, The One Show, Eurobest, Epica, Cresta, Sabre Awards, PIAF, Kuldmuna, The Golden Egg and much more. Has been in the jury of prestigious ad festivals such as D&AD, D&AD Black Pencils, London International Awards, New York Festivals, Dubai Lynx, The Golden Egg, AdStars, Core77 and others. 

Andrey Tarakanov

Designer, Founder, Creative Director at Tomatdesign, RUSSIA 

Member of Art Directors Club of Russia, member of Association of Branding Companies of Russia. Tomatdesign is in TOP-10 most creative agencies over the last five years in Russia according to the rating of Association of Communication Agencies of Russia 2012, one of the leading design studios in Russia. The agency has won over 100 awards at national and international advertising festivals including silver at Cannes Lions, gold, silver, bronze at such festivals as White Square, Red Apple, KIAF, ADCR, Golden Hammer, Golden Drum, Eurobest, Idea! and many others. 

Hörður Lárusson

Art Director at Branderburg, ICELAND 

President of Association of graphic designers of Iceland, constant member of the Club of art directors of Europe, graphic design teacher in Art Academy of Iceland. In his portfolio there are numerous projects both for local and foreign clients. His projects constantly participate in international exhibitions and are published in international professional editions winning honorable awards.

Vasily Andreyev

Design Partner at SECTOR Estonia, Founder at BalticDesignSchool (Minsk Vilnius Riga), BELARUS

Graduated from HDK, Goteborg University, Sweden with diploma in Industrial Design. Curator of Industrial Design / CPD program, a teacher of Packaging Design module at British Higher School of Art & Design; Packaging Design program at EHU Vilnius. Worked in creative teams of SCA Hygiene products (R&D) and Depot WРF Brand&Identity, Russia. Was a jury member at such ad festivals as White Square, Red Apple, KIAF, Idea!, 6 Sense. 

Ignas Kozlovas 

Creative Director, Partner at FOLK, LITHUANIA

Board member of Lithuanian Association of Graphic Design, the graduate of Lithuanian Academy of Arts. Has been working in leading Lithuanian agencies such as BBDO, TBWA, McCann, Ogilvy that allowed him to collect  a long list of local and also world famous international clients such as Tuborg, Audi, L'Oréal, Statoil, few TeliaSonera group brands, TELE2, SEB bank. Is a holder of several industrial awards. Has been a jury of Adrenalinas ad festival, Lithuania. 

Anna Slobodskova
Project leader at Depot WPF, RUSSIA

Member of Association of Branding Companies of Russia, the best project director at the most creative branding agency of Russia according to the rating of Association of Communication Agencies of Russia, holding over 100 prestigious advertising awards including Cannes Liones, The Dieline, Pentawards, Cresta Awards, Red Dot, Epica Awards, Golden Drum, Cristal, EFFIE, White Square, Golden Hammer, ADCR, Red Apple, KIAF, Idea! Anna successfully runs the projects of such companies as Heineken, Tata Global Beverages, METRO Cash&Carry, Stada and many others. 

Tristan Macherel

Executive Creative Director at Landor Associates, FRANCE

Has successfully worked with such well-recognised world brands as Mondelez International, Procter & Gamble, Nestlé Waters, Danone, PMI, and Citroën.Under his leadership, Landor Associates has won numerous creativity awards including Cannes Lions (Design), D&AD, a Gold Pentaward, Grand Prix and Gold at the WPPed Cream Awards, Grand Prix Stratégies du Design. Has been a jury of Design Cannes Lions and Design Dubai Lynx. 

Denys Savchenko

Senior Art director at Leo Burnett UKRAINE 

The agency has been several times awarded as the Most creative agency of Ukraine and traditionally holds the leading lines of different industrial ratings. Denys is a holder of a great number of prestigious advertising awards including Cannes Young Lions Competition, Golden Hammer, Golden Drum, ADC*Europe, Effie, Epica Book, 27, ADC*UA, Emergency INDEX (New York), White Square, KIAF, Red Apple and others. 

Riccardo Rachello

Art Director, Designer at Wieden+Kennedy Amsterdam, ITALY/THE NETHERLANDS

Having started his career in Italian agency as a graphic designer and project developer, currently works at Wieden+Kennedy Amsterdam – one of the leading ad agencies in the world, holding a huge number of prestigious awards, including Grand Prix at Cannes Lions and White Square, awards of Clio and New York Festivals and many others. He is unfolding his career between digital and traditional, trying to blur that boundary every time he has a chance. His approach to creativity is quite difficult to fit within categories, as his background and curiosity lead most of the time to unexpected places and bridge between different disciplines and crafts. 

This jury category will evaluate the entries participating in the contests of graphic and communication design, label / package, outdoor advertising. The judging at White Square is based on the Regulation of jury work. It’s based on the principles of impartiality, objectivity and professionalism.  The main criteria of entries evaluation are originality, novelty of idea and quality of its implementation.

Full jury cast is currently at final stage of its forming and will be announced during February. Insignificant changes and adds in the jury are possible.