News

14 January 2015

Already for the seventh time the representatives of advertising community from around the world will gather in the capital of Belarus - Minsk city - to visit White Square International marketing and advertising Festival – main event of marketing and advertising industry of Belarus.

The Festival mixed on professional excitement, passion and inspiration of advertisers from different countries has built the reputation of a powerful and favorite event thanks to the contests containing the entire spectrum of marketing communications, competent jury including persons with world recognition in advertising, rich educational and business programs which are changed by informal evening program in the best clubs of Minsk gathering accredited participants, guests and jury of the Festival.

White Square starts the creative year and announces new festival season open! The entries can be already submitted on the website. Traditionally there are several deadlines. Till the 23^rd of January – by the end of the first deadline – there are more profitable terms.

The competition program consists of 13 contests: TELEVISION ADVERTISING, PRINT, GRAPHIC AND COMMUNICATION DESIGN, LABEL / PACKAGE, OUTDOOR  ADVERTISING, RADIO  ADVERTISING, INTERACTIVE ADVERTISING, MEDIA PROJECTS, BTL, PR and DM PROJECTS, ADVERTISING CAMPAIGNS, MARKETING EFFICTIVENESS, INNOVATIONS, SOCIAL ADVERTISING.

The entries will be evaluated by 5 basic jury line-ups: creative jury, design jury, marketing jury, interactive jury, social advertising jury. Currently the jury cast is being formed but their participation has been already confirmed by the number of professionals of ad market from over CIS and Europe, the holders of numerous prestigious industrial awards with the experience of judging at many world-famous ad festivals including Cannes Lions. The Grand Prix of the Festival will be traditionally chosen by High Jury which consists of the Chairmen of all basic jury line ups. The judging is based on the Regulation of jury work which defines the rules, criteria and mechanics of judging.

The educational program of White Square Festival promises to become one of the most star of all. The leitmotiv here will be the research of new values capable to inspire for effective business solutions using creative and advertising.

White Square is open for partnership. On all the questions connected with it please mail us via festival@adfest.by.

The opportunity to visit all the events of the Festival is provided by ACCREDITAION, obtained by downloading and filling in the application form. Filled applications please send to info@adfest.by. 

Foreign guests will be provided with help on accommodation questions and also exciting tours around Minsk that will make the time spent here unforgettable and full of pleasant memories and bright impressions.  

That’s why there are many reasons to submit the entries and visit the seventh White Square in April 2015. Coming to the festival is already a victory, for everyone in their own way. For ones it’s an award, for others it’s a professional experience out of attended master-classes, or new idea, some new meaning, inspiration capable to win its gold in future, or new helpful acquaintances which may also turn out to be golden. Because WHITE IS THE NEW GOLD!

More detailed information about the Festival on official website www.adfest.by or via phones of Directorate in Minsk: +37517 2174171, + 37517 2174161, + 37517 3064473.